Blekko Provides Effective Protection Against Black Hat SEO Techniques

There are quite a few unscrupulous webmasters and website developers who indulge in Black Hat SEO techniques to deny users a fair and wholesome search experience. You get websites in search to your queries that are totally irrelevant and even harmful to what you are looking for. New-age consumer search engine, Blekko, has made an entry to the search engine market with the prime purpose of putting an end to this menace.

What is Search Engine Optimization (SEO)?

SEO, as the name suggests, is the method and technique of increasing the traffic flow to a website. This per se is not bad, as there is no harm in making efforts towards generating more traffic and subsequently more revenue in the process. The problem starts when web developers and webmasters lacking morals and ethics try to trick search engine robots in giving a higher ranking to their websites in search engine results pages (SERPs).

The net has grown exponentially and there is hardly any aspect of our lives that remains untouched from its effects. It has become an integral part of our daily activities. All organizations understand the importance of this communication medium and are increasingly moving online to advertise and sell their products and services.

We have reached a stage where digital marketing forms a very important and integral part of marketing strategies of businesses. Consumers looking for any information about any product or service instantly turn toward major search engines like Google and Yahoo. This makes it very important for an organization to have a website that finds a prominent position in results returned by search engines. A website securing a low ranking will invariably fail to attract quality traffic, as it is most likely to escape the notice and attention of search engine users.

                                                                             

Importance of SEO

Low traffic means low publicity, which will ultimately lead to low revenue generation and depleted profit. SEO, as such, has become an important internet marketing strategy. Search engine algorithms, known as spiders, robots, or crawlers, move through billions of web pages on the World Wide Web indexing them. The exact working of these algorithms and how the whole indexing process works is not revealed by search engine firms. There are some basic principles though that are common to all search engine robots.

SEO tends to improve the ranking of a website based on the common principal followed by all search engine crawlers or spiders. This is approved, as it is a fair way of improving the ranking of a web page. The problem starts when people start resorting to ways and means that are unethical and not approved by search engines to improve the ranking of their websites. These are called Black Hat SEO Techniques. New-age search engines like Blekko have gone a step further by incorporating advanced features in their algorithm that totally seeks to end this menace.

A mix of human expertise and complex algorithm employed by Blekko gives you total and complete freedom from falling prey to the nefarious designs of tricksters. This new-age search engine, which has made a name for itself in a very short period of time, gives you the most relevant and up-to-date information sourced from the best websites.